Souper Foods

Producer: Souper Foods, Worcester
Product: Cream of Worcestershire asparagus soup (£2.80 for 12oz & a bread roll)
Region: East and West Midlands
Category: From the earth, artisan
What they do:
Lucinda Paul made the move from home cook to professional when she set up a mobile soup van. She then took on a permanent location and opened her Souper Foods business. Lucinda has been serving the people of Droitwich Spa fresh, homemade soup from the shop ever since.
Lucinda makes all the soups herself. She uses local veg from Southhall and Sons and meat from Little Black Pig. With a little bit of trial and error, and feedback from her customers, Lucinda has developed combinations that reflect the flavours of the local area. Her jacket potato and chive flavour is popular with regulars and newcomers alike.
“I don’t just sell soup,” she proclaims; “I live soup.”
What the judges said:
The judges were won over by Lucinda’s enthusiasm and ability to list her suppliers by name as well as her approach of tweaking her recipes according to customer feedback. The panel have high hopes for Lucinda’s business.